NEW BALANCE 740

On Wednesday, October 16th, at 07:40 AM we hosted the release of the new New Balance 740. To celebrate the release, we've exclusively crafted a limited edition New Balance donut.

The New Balance 740 is a sneaker made for everyday wear, the story about the 740 shoe is that it is made for everyday wear - from 7:40 AM till 7:40 PM.

It was my honor to create the visual identity for this campaign.