“We celebrated the launch of the New Balance 990v6 with an exciting release party. The brand deserved a special event to highlight the new 6th version of the 'MADE IN USA' model.

Next door, our Jordaan store was turned into a New Balance x Baskèts collaboration space, showing on co-branded flags and napkins. We’re so grateful for everyone who came to the launch event and enjoyed a delicious ABSOLUT cocktail at the bar. Visitors were entertained by a live performance of Abel, while savoring some delicious snacks. “